OnlyFans is reportedly in talks to sell at a valuation of $8 billion, according to a Reuters report. The London-based content subscription platform, which surged in popularity during the COVID-19 lockdowns, has been in discussions since at least March with Los Angeles-based investment firm Forest Road Company.
While the exact terms of the transaction remain unknown, sources indicate the company may be engaging with multiple potential buyers. Forest Road, founded in 2017 with a focus on media and digital content, has been expanding its footprint—recently acquiring a Formula E racing team and a boutique investment bank.
OnlyFans, owned by Ukrainian-born billionaire Leonid Radvinsky since 2018, posted a 20% increase in profits last year, reaching $485.5 million. It has been gradually broadening its content base beyond adult entertainment to include comedians, chefs, and personal trainers.
The move comes as OnlyFans continues efforts to rebrand itself, distancing from explicit content to attract a broader audience. Forest Road had previously attempted to take the company public via a SPAC in 2022, though that deal ultimately fell through.
If successful, the deal would mark one of the most significant acquisitions in the creator economy to date.
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