OnlyFans is reportedly in talks to sell at a valuation of $8 billion, according to a Reuters report. The London-based content subscription platform, which surged in popularity during the COVID-19 lockdowns, has been in discussions since at least March with Los Angeles-based investment firm Forest Road Company.

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While the exact terms of the transaction remain unknown, sources indicate the company may be engaging with multiple potential buyers. Forest Road, founded in 2017 with a focus on media and digital content, has been expanding its footprint—recently acquiring a Formula E racing team and a boutique investment bank.

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OnlyFans, owned by Ukrainian-born billionaire Leonid Radvinsky since 2018, posted a 20% increase in profits last year, reaching $485.5 million. It has been gradually broadening its content base beyond adult entertainment to include comedians, chefs, and personal trainers.

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The move comes as OnlyFans continues efforts to rebrand itself, distancing from explicit content to attract a broader audience. Forest Road had previously attempted to take the company public via a SPAC in 2022, though that deal ultimately fell through.

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If successful, the deal would mark one of the most significant acquisitions in the creator economy to date.

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