Delta Air Lines has launched a promotional campaign showcasing Malta as one of Europe's best-kept secrets. The airline highlighted some of the island's most iconic locations in a recent video, including the Blue Grotto, Tal-Mixta Cave, and St Peter's Pool.

The campaign comes at an opportune time, with Delta continuing to operate its direct route between New York's JFK Airport and Malta International Airport, which commenced on 8th June. This new service makes it easier than ever for American visitors to reach Malta, providing a convenient option for those looking to explore the island.

Delta's promotional video invites travellers to discover Malta's coastline, crystal-clear waters, and historic charm. The airline is highlighting the unique experiences and attractions that Malta has to offer, from its stunning natural beauty to its rich cultural heritage. With its new route and promotional campaign, Delta is hoping to attract more visitors to the island.

Malta's economy has been performing well, with growth remaining robust and above that of the euro area. The country's tourism industry has been a key driver of this growth, with visitors drawn to its unique blend of history, culture, and natural beauty. Delta's campaign is likely to contribute to this trend, providing a boost to Malta's economy through increased tourism.

The airline concludes its promotional video by inviting travellers to put Malta on their travel radar, suggesting that the island has something to offer for every type of visitor. With its stunning landscapes, rich history, and warm hospitality, Malta is an increasingly popular destination for tourists from around the world.