OnlyFans is reportedly in talks to sell at a valuation of $8 billion, according to a Reuters report. The London-based content subscription platform, which surged in popularity during the COVID-19 lockdowns, has been in discussions since at least March with Los Angeles-based investment firm Forest Road Company.
While the exact terms of the transaction remain unknown, sources indicate the company may be engaging with multiple potential buyers. Forest Road, founded in 2017 with a focus on media and digital content, has been expanding its footprint—recently acquiring a Formula E racing team and a boutique investment bank.
OnlyFans, owned by Ukrainian-born billionaire Leonid Radvinsky since 2018, posted a 20% increase in profits last year, reaching $485.5 million. It has been gradually broadening its content base beyond adult entertainment to include comedians, chefs, and personal trainers.
The move comes as OnlyFans continues efforts to rebrand itself, distancing from explicit content to attract a broader audience. Forest Road had previously attempted to take the company public via a SPAC in 2022, though that deal ultimately fell through.
If successful, the deal would mark one of the most significant acquisitions in the creator economy to date.
You Might Also Like
Latest Article
Navigating Change In A Shifting Media Landscape
Predictions in media are like chess moves. They can pay off brilliantly or force you to recalibrate quickly. What decades of collective experience in media and go-to-market have taught me is that change is rarely linear. In fact, the nature of change itself has changed. In the go-to-market business, we have lived through three … Continued
|
16 March 2026
Written by Chris Mifsud
Malta To Allow 16-Year-Olds To Open Companies Under New ‘Youth Enterprise’ Legal Framework
|
13 March 2026
Written by MeetInc.
Epic Wins Malta’s Fastest Network Award At Mobile World Congress
|
13 March 2026
Written by MeetInc.
