Maltese salad bar brand J'Oli has taken its first step into international expansion with the opening of a franchised outlet in Paphos, Cyprus. The new location will be run by Chantelle Mifsud and her partner Vasko Stoyanof, who are tasked with bringing J'Oli's signature delicious food and welcoming experience to Cypriot customers.
J'Oli was founded in 2013 by Oliver Borg and Jean Paul Cascun and currently operates four outlets across Malta. The company has ambitious plans to expand both nationally and internationally within the next five to ten years, with franchising set to play a key role in this growth strategy. According to J'Oli, franchising will enable them to scale while maintaining their core principles, which have contributed to their success.
The opening of J'Oli's first international outlet marks an important milestone for the brand as it seeks to expand its reach beyond Malta's borders. With this move, J'Oli is taking a significant step towards achieving its growth ambitions and cementing its position in the regional food industry.
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