Hudson Group has announced plans to expand into Kenya later this year, as the company continues to grow its international footprint while strengthening its financial position.

The Malta-based fashion retailer and distributor confirmed the expansion in a company announcement, alongside the full redemption of its €12 million bond issued in 2018, which matured on 6 April 2026.

The repayment marks a key milestone for the group, signalling balance sheet strength as it moves forward with its next phase of growth.

Hudson currently operates across multiple international markets, including Italy, Cyprus, Morocco, Algeria, Nigeria and Greece, positioning itself as a regional player in fashion retail and brand distribution.

The planned entry into Kenya represents a further step into African markets, where the company already has a presence in countries such as Nigeria and Morocco.

Hudson represents several global fashion brands, including Nike, Calvin Klein and The North Face, while also operating its own Urban Jungle retail concept.

The company has also been expanding its footprint locally. It recently opened Malta’s first Sports Direct store in Qormi and is preparing to launch the country’s first H&M outlet — a 2,300 square metre store in Sliema — later this year.

Hudson’s growth strategy is supported by its relationship with Frasers Group, the UK-based retail conglomerate that owns brands such as House of Fraser and Sports Direct.

Frasers Group acquired a 41.98% stake in Hudson Holdings Limited last year, with plans to gradually increase its shareholding to a controlling position.

The partnership is expected to support Hudson’s expansion strategy through access to brands, supply chains and operational expertise.

The company’s latest announcement reflects a dual focus on financial discipline and geographic growth, as it continues to scale operations across both established and emerging markets.