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ECABS TECHNOLOGIES EXPANDS INTO CROATIA AS TAXI FIUME MIGRATES TO ITS PLATFORM

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Croatian taxi operator Taxi Fiume has begun migrating to eCabs Technologies' ride-hailing platform, with the service already live in Rijeka and a move into Zagreb planned for the coming months.

The Maltese software company, which started life as a premium taxi service in Malta in 2010 before pivoting to a global SaaS model, said the partnership is its latest European expansion in regulated mobility markets. Taxi Fiume is described by eCabs Technologies as one of Croatia's leading taxi operators.

The migration is being carried out in stages. The first focuses on the dispatch system and operational continuity, with the stated aim of ensuring no disruption for existing customers and drivers. Rider and driver apps are set to follow, alongside a broader push on customer acquisition and driver growth ahead of the planned Zagreb rollout.

eCabs Technologies CEO Matthew Bezzina said the partnership reflects a broader shift in how established operators are thinking about technology investment. "In every city we have worked in, once an operator experiences what a high-performance platform enables, expectations rise fast: product, speed, and continuous improvement become the standard," he said. Bezzina added that Taxi Fiume is positioning itself to raise standards across Rijeka and the wider Croatian market.

Taxi Fiume CEO Dean Kovačević framed the move as a deliberate response to growing competition from global ride-hailing platforms, which are now active across Croatia's major cities and tourist destinations. "Rijeka is at an inflection point. We want Taxi Fiume to lead that change, rather than react to it," he said. Kovačević described the phased approach as a conscious decision to reduce operational risk and protect the company's driver base, customer relationships, and local brand identity.

eCabs Technologies says its platform currently operates across Malta, Romania, Germany, Sweden, Greece, Bulgaria, the Netherlands, Croatia, and Australia, with further launches expected in the near term. The company positions itself as a technology partner for local and legacy operators seeking to retain their independence while competing more effectively against larger global players, in a European ride-hailing market it says is growing at roughly five per cent annually.

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