Alexandre Dreyfus, the founder and CEO of Chiliz, has teased a major announcement set to be unveiled on Tuesday as part of the company’s long-term “Vision 2030” strategy.

In a short video shared on social media, Dreyfus offered few concrete details, saying only that the announcement would be significant for the future direction of the business and its ecosystem. The lack of specifics has fuelled speculation within the crypto and sports-tech community, particularly given Chiliz’s recent push to reposition itself beyond fan tokens.

Chiliz, best known as the company behind Socios.com, built its early success by partnering with major football clubs and sports franchises to issue fan tokens that allow supporters to vote in polls, access rewards and engage directly with teams. Over the past two years, however, the company has been steadily laying the groundwork for a broader transformation.

That shift has centred on the launch and expansion of the Chiliz Chain, a dedicated layer-1 blockchain designed specifically for sports and entertainment use cases. The company has repeatedly signalled ambitions to turn Chiliz into the core infrastructure for what it calls “SportFi” — blending fan engagement, decentralised applications and tokenised real-world assets linked to sport.

Recent months have also seen Chiliz increase its focus on developers, ecosystem partners and regulatory engagement, including preparations for a renewed push into the United States market ahead of the 2026 FIFA World Cup. Against that backdrop, Vision 2030 is expected to outline how Chiliz intends to scale its technology, business model and partnerships over the rest of the decade.

While Dreyfus stopped short of confirming whether Tuesday’s announcement will involve new products, major partnerships or structural changes to the ecosystem, the timing suggests an attempt to set a clear long-term narrative for the company at a moment when crypto markets remain volatile and scrutiny of utility and sustainability has intensified.

Last year Dreyfus acquired a majority stake in Lovin Malta with the aim of allowing it to expand its reach and services while staying true to its mission of delivering exceptional journalism and entertainment to the Maltese community.