In a candid interview, Benji Borg, the co-founder of Anchovy and now the CEO and director of 9H Digital, shared his insights into the transformative journey of the company.

9H Digital is the result of a strategic merger between Anchovy and NIU, which has positioned it as a leading design and tech agency with a significant international presence.

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The Strategic Merger and Formation of 9H Digital

Reflecting on the merger, Borg stated, “The merger allowed us to combine strengths and offer a more comprehensive range of services. It’s about creating more value for our clients.” This merger has effectively pooled the expertise and resources of two established entities, resulting in a powerhouse that operates seamlessly across multiple territories, including Malta, Dubai, and Saudi Arabia.

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International Expansion and Market Adaptation

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Borg discussed the company’s international expansion and the importance of adapting to local markets. “Each market has its unique challenges and opportunities. Our goal is to adapt and provide tailored solutions that resonate locally while leveraging our global expertise,” he explained. This strategic approach has enabled 9H Digital to cater to diverse client needs while maintaining a consistent standard of excellence.

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Highlighting Key Projects

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Borg highlighted some of the company’s flagship projects that underscore their capabilities in both design and technology. These projects span various industries and geographies, showcasing their ability to deliver innovative solutions. “We’ve had the privilege of working with some amazing brands, delivering projects that push the boundaries of design and technology,” he said.

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One notable project involved a comprehensive digital transformation for a major retail brand, enhancing their online presence and customer engagement through cutting-edge technology and creative design. Another significant project was the development of a bespoke CRM system for a multinational corporation, streamlining their operations and improving efficiency.

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Partnership with HubSpot and Tech Integration

Borg also spoke about their strategic partnership with HubSpot, which has been instrumental in delivering integrated tech solutions to their clients. “Our partnership with HubSpot allows us to merge design and technology effectively. Through a series of acquisitions, we’ve enhanced our capabilities and can offer comprehensive tech options to our clients,” he noted.

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Navigating the COVID-19 Pandemic

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The interview also delved into the challenges posed by the COVID-19 pandemic and how 9H Digital navigated this period. Borg emphasized the importance of maintaining connectivity and fostering a collaborative environment. “Maintaining strong connections with our team and clients was vital. Our team’s resilience and adaptability were key to navigating this period,” he noted. The pandemic underscored the need for robust digital infrastructure and innovative solutions. 9H Digital leveraged its expertise to help clients transition to remote operations and digital platforms, ensuring business continuity and resilience.

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Company Culture and Future Aspirations

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Borg touched on the significance of a strong company culture and team cohesion. He believes that fostering an environment where creativity and innovation thrive is crucial to the company’s success. He emphasized the importance of having a clear “north star” for the company and hiring people who are better than you to achieve this. “We are committed to pushing the envelope and staying ahead of the curve. It’s about being proactive and continuously seeking ways to improve and innovate,” he concluded.

Looking ahead, 9H Digital aims to expand its service offerings and further its international footprint. The company is exploring new markets and opportunities to drive growth and innovation.

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Benji Borg’s vision for 9H Digital is clear: to be a leader in design and technology, offering innovative solutions that meet the evolving needs of their clients.

By combining the strengths of Anchovy and NIU, 9H Digital is well-positioned to achieve this goal and continue its trajectory of success.

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For more information about 9H Digital, visit their official website.