Malta-based technology and creative group 9H has launched 9H Expert-Led Advisory, a new operator-led service designed to help businesses address growth and transformation challenges by combining strategic advice with hands-on implementation.

The service works directly with CEOs, boards and senior leadership teams, bringing together specialist teams with practical experience in developing and delivering technology-driven solutions.

As artificial intelligence and emerging technologies continue to reshape business operations, organisations face increasing pressure to adapt while ensuring that technological investments deliver measurable results.

Through its new advisory offering, 9H aims to address this challenge by placing business needs at the centre of its approach, rather than focusing on technology as the starting point.

Building on its experience as a product development and engineering partner, the company is extending its expertise into strategic advisory, with a focus on ensuring that recommendations are followed through to implementation.

Unlike traditional advisory models, the service is led by professionals who have direct experience in building and delivering the solutions they recommend, maintaining accountability throughout the process.

“Bring us the problems that matter. We’ll bring the people and the technology to solve them,” stated Zak Borg, Director at 9H, highlighted the company’s approach.

A Structured Approach To Business Transformation

Each advisory engagement begins with a diagnostic phase lasting approximately three weeks, during which the team assesses the organisation’s operational challenges and identifies opportunities for improvement.

This process includes examining areas where business growth remains dependent on increasing workforce numbers, alongside identifying national funding schemes and Malta Enterprise support measures that could contribute towards financing transformation initiatives.

Following the diagnostic phase, the team moves into implementation, developing solutions within the systems and infrastructure already used by the organisation.

Funding opportunities are also considered from the outset, allowing businesses to incorporate available financial support into their transformation plans.

Specialist Teams Combining Strategy And Technical Expertise

The newly launched service is led by Andrew Camilleri Micallef, a technology architect and transformation specialist with more than five years of experience at Deloitte Digital.

Under this model, each business challenge is assigned a dedicated team of specialists, bringing together the expertise required to assess, develop and implement appropriate solutions.

Artificial intelligence forms part of the team’s working processes, supporting research, analysis, testing and development.

According to Camilleri Micallef, the service is designed to eliminate the traditional separation between strategic consultancy and technical implementation.

“Knowing what should be built and knowing how to build it are usually two conversations with two different suppliers. We bring them into one room, and stay in it until the thing works,” he said.

By integrating strategic planning, product development and technical execution, 9H aims to provide organisations with a more coordinated approach to addressing business challenges and achieving sustainable growth.

Strengthening 9H’s Business Advisory Offering

The introduction of 9H Expert-Led Advisory represents a further expansion of the group’s services, building on its established capabilities in technology, branding and digital transformation.

Formed through the merger of ANCHOVY., NIU and MPS, 9H operates across several areas, including AI and Automations, Brand and Marketing, Integrations and Custom Web Applications.

The Malta-based group also maintains an international presence, operating in Saudi Arabia and Egypt through its TAYB joint venture.

Through its latest offering, 9H is positioning itself as a partner for organisations seeking to address complex growth and transformation challenges, combining business strategy, technical expertise and practical implementation within a single advisory model.

The company says its objective is to help businesses navigate an increasingly technology-driven environment while ensuring that strategic decisions translate into tangible operational results.