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APPLE MADE $768 MILLION EVERY DAY UNDER TIM COOK

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John Ternus is set to become Apple’s next chief executive, taking over from Tim Cook and inheriting one of the most demanding legacies in modern business history.

Cook’s tenure of nearly 15 years at the helm saw Apple’s market value grow at a rate of 32 million dollars every single hour, a figure that captures the sheer scale of what he built. Malaysia framed the challenge in precisely those terms: the shoes Ternus must fill are, by any measure, extraordinarily large.

Ternus has served as Apple’s head of hardware engineering and is the nominated successor to Cook. His background puts him firmly in the product and engineering tradition that has defined Apple’s identity, though stepping up to the chief executive role means he now faces immediate scrutiny from investors, analysts and an industry watching closely to see how the company navigates the transition.

Cook’s record sets a formidable commercial benchmark. Apple’s rise to become one of the most valuable companies in the world did not happen incrementally; it was the product of sustained discipline, product focus and a services expansion that fundamentally changed how the company generates revenue. That momentum is both an asset and a pressure point for whoever follows.

No date for the formal handover has been confirmed in the available reporting and the specific circumstances surrounding Cook’s departure have not been detailed in the source material. What the numbers make plain is that Ternus begins his tenure with expectations calibrated to one of the most successful runs any technology chief executive has ever had.

Whether he can sustain that trajectory, let alone build on it, is the question the industry will be asking from day one.

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