About Michael Darmanin
Michael joined Charles Grech in 2017, bringing over twenty years of experience in C-level positions within the telecoms and technology sectors. Despite having no prior experience in the drinks and tobacco industry, his primary focus has been to maximise the potential of the Charles Grech team.By fostering teamwork and driving growth, Michael ensures unparalleled customer service and the optimal representation of the brands that Charles Grech represents locally.
His approach underscores the importance of having a great team focused on the right priorities, which is crucial for the growth of all brands under the Charles Grech umbrella. Equally important is the company’s commitment to achieving top-of-mind awareness in the market and ensuring appropriate representation of these brands.
Understanding the business and its customers is just one aspect of Michael’s strategy. He also emphasises the importance of analysing trends, applying market segmentation, and delivering sustained profitability in an evolving and competitive landscape.
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Milestones
1991 - 2003
Head of Sales & Customer Operations, Vodafone
2003 - 2006
Head of Customer Value, Vodafone
2006 - 2009
Head of Enterprise, Vodafone
2009 - 2010
Head of Marketing, Vodafone
2010 - 2015
Director of Marketing & Business Services, Melita Plc
2016 - 2016
Chief of Operations, Credence Corporate and Advisory Services Limited
2017 - Present
General manager, Charles Grech Co Ltd
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