Alan brings a wealth of creative experience from diverse sectors including FMCG, Automotive, Financial Services, and EU-related campaigns. With a keen eye for creativity and strategic insight, he leads his talented team in crafting impactful, trans-media solutions that resonate with the market. Alan, together with his talented team, is behind the inception and development of several iconic local brands that have risen to prominence in their respective industries. Beyond his professional endeavours, he moonlights as an (accomplished) actor, having played various roles in theatre, television and film. A side-line that more than contributes to his day job, enriching his understanding of human behaviour and ability to deliver distinctive brand personalities with the utmost relevance and authenticity.