Malta’s largest convenience retail network is entering a new era. Starting this October, The Convenience Shop will officially rebrand as MyConvenience and MySupermarket — a move designed to modernise the customer experience and strengthen its connection with shoppers across Malta and Gozo.

“The name My communicates something simple but powerful: this shop is made for me,” explained Pierre Mizzi, CMO. “It’s about creating a retail experience that listens, responds and adapts.”

With 100 outlets built over 16 years, The Convenience Shop has become a familiar presence in every town and village. Now, under a newly appointed executive team, the group is refreshing its identity to reflect a sharper focus on value, professionalism and personalisation.

Visually, MyConvenience keeps the company’s recognisable yellow, while MySupermarket introduces a fresh green look. The overarching identity, including the new My logo, is presented in olive green — a symbol of unity and growth.

“From the moment I joined the company, it was clear that we had powerful foundations and national reach, but we needed to evolve to stay ahead,” said David Tabone, CEO. “The new My brand reflects our promise to offer more tailored experiences to our customers, wherever and however they shop.”

This rebrand is just the start of a wider transformation for the group. With new leadership driving digitisation, price optimisation, store upgrades and closer attention to community needs, the brand is positioning itself for the future.

MyConvenience will continue offering quick, local and accessible shopping, while MySupermarket will cater for larger grocery lists at deeper value. Together, they form a unified retail family able to meet the full spectrum of customer needs.

“By combining national strength with local familiarity, we’re building something far more than a chain of shops,” Tabone added. “We’re creating a brand that people feel personally connected to — one that belongs to them.”

The rebrand will begin rolling out this October, with further announcements on new formats and innovations expected in the coming months.