Tesla will wind down production of the Cybertruck at its Gigafactory Texas plant around the middle of 2027, chief executive Elon Musk said in a post on social media. The decision ends output of the stainless-steel electric pickup at the Austin factory, the only plant that builds it.

Musk cast the move as a change in priorities. “Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production,” he wrote. The Cybercab is Tesla’s planned robotaxi and Musk said the switch would free up capacity to build more of it.

The Cybertruck went on sale at the end of 2023 and quickly became a social statement, drawing strong reactions for its angular, polarising design. It also ran into trouble early. The vehicle was hit by quality-control problems, with a handful of recalls within months of its debut.

Sales have been a drag too. European sales of Tesla vehicles tumbled 49% in the first two months of 2025, even as overall sales of electric vehicles in the region grew over the same period.

Around the same time as Musk’s announcement, Tesla stopped taking orders for the entry-level Dual-Motor All-Wheel Drive version of the Cybertruck. That leaves only the Premium and Cyberbeast trims available to order on the company’s website.

Musk is chief executive and the largest shareholder of Tesla, and also leads SpaceX, Neuralink and The Boring Company. With Austin the sole facility building the truck, the mid-2027 wind-down ends the model as Tesla has sold it since launch.