Two of Malta’s most influential media companies, Media Exclusive and VSQUARED, have announced a landmark alliance set to reshape the island’s creative and entertainment landscape. The companies described the move as an alliance built on amplification rather than change, saying it will allow them to dream bigger, move faster, and deliver greater value to both audiences and clients. This strategic step not only unites two of Malta’s most innovative players but also promises to raise the bar for storytelling, entertainment, and branded content.

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A Union of Two Industry Leaders

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Founded in 2008 by Rachel Cachia and Martina Zammit, VSQUARED has long been recognised as a trailblazer in video production. Starting with TV programming, the directors and their teams earned acclaim for award-winning projects like Gizelle, La Farfalla, Dellijiet, and Gadgets.

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‎Building on that success, VSQUARED evolved into one of Malta’s first agencies to put video at the heart of marketing campaigns. Over the years, it became a full-service creative partner, blending digital marketing and branded content with storytelling at its core. Media Exclusive, established in 2022 by Chris Gravina, Ben Camille, Martina Zammit, and Lara Caruana, has rapidly become a household name. Known for bringing global formats to Maltese audiences, the company is behind Love Island Malta, Peppa Pig bil-Malti, and Family Feud Malta. With state-of-the-art production facilities and a strong broadcast presence, Media Exclusive has pushed local media into bold new territory.

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For Zammit and Cachia, the alliance represents both growth and recognition. Zammit said the partnership would allow VSQUARED to scale creative projects while staying true to the values and culture that have defined the company for 17 years. Cachia noted that female leadership would remain central to their approach, with a focus on mentorship, team growth, and equal opportunities. “This is an exciting milestone for us. It celebrates nearly two decades of dedication and opens the door to bigger, bolder projects,” Zammit said. Cachia added: “It’s equally exciting for our team, giving them more space to grow, innovate, and truly excel.”

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Media Exclusive co-founder Ben Camille said he had always admired VSQUARED’s creativity and energy. “Now, combining their expertise with Media Exclusive’s production capabilities is a dream for any creative professional.”

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Raising the Bar for Audiences and Brands

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At the heart of this new alliance is a clear vision: to deliver world-class content that excites audiences and keeps them coming back for more. Media Exclusive said its mission goes beyond simply bringing popular franchise shows to Malta, emphasising that every production must meet international standards of quality. By setting the bar high, the company aims to guarantee not only captivating entertainment for viewers but also stronger engagement that translates into greater returns for sponsors and partners.

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What This Means for the Future

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By joining forces, the two powerhouses are creating something bigger than the sum of their parts. This alliance unites six dynamic leaders – Martina Zammit, Ben Camille, Chris Gravina, Lara Caruana, Rachel Cachia, and Nadya Cachia, each bringing expertise from different fields, while combining the talent, creativity, and resources of both entities. One milestone in progress is L-Iskorpjun (Akrep), the first international drama series to be fully dubbed in Maltese.

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Meanwhile, established franchises are also expanding: Love Island Malta is preparing for its fourth season, Peppa Pig bil-Malti is returning for a second season, and Family Feud Malta has stepped into a daily prime-time slot on TVM. VSQUARED will continue to lead in creative storytelling across TV programming and branded content, strengthened by the ability to deliver high-impact campaigns informed by deeper insights into audience preferences. The company plans to keep pushing the boundaries of innovation, helping brands connect with audiences across multiple platforms – from traditional broadcast to social media and emerging streaming channels – all while staying true to its video-first approach.

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A Game-Changer for Malta’s Creative Industry

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The Media Exclusive–VSQUARED alliance marks more than just a business deal; it signals a shift in Malta’s cultural and creative landscape. By combining innovation with experience, and global formats with homegrown talent, the partnership sets the stage for a stronger, more dynamic future in media production. In their own words: “This isonly the beginning”.