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Lidl Marks €260 Million Sales Milestone As Local Partnerships Give Farmers ‘Renewed Motivation’

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Lidl Malta has reaffirmed its position as one of Malta’s most significant private contributors to the economy with more than €260 million in sales over the last fiscal year, equivalent to over 1% of Malta’s GDP.

At an event dedicated to exploring the supermarket’s socioeconomic impact on Malta, attended by Minister for the Economy, Enterprise and Strategic Projects Silvio Schembri, Lidl presented how its operations continue to drive growth, create jobs, and strengthen community resilience. The discussion highlighted the company’s expanding store network, long-term investment strategy, and deepening collaboration with local suppliers — all part of its ongoing contribution to Malta’s sustainable economic development.

“Lidl’s growth in Malta reflects the kind of confidence we work hard to build — confidence in our economy, in our people, and in the opportunities this country offers,” said Schembri.

Lidl Malta Director Owen Micallef said the company now operates 11 stores across Malta, including the newly opened Żebbuġ outlet, and plans to open its 12th store in Qormi in 2026. The retailer employs over 550 people, with 170 new hires in 2025 alone, 85% of whom are on full-time contracts.

“Our journey in Malta is defined by a commitment to being more than a retailer,” Micallef said. “We are a partner in this nation’s economic success, supporting local producers, investing in community infrastructure, and fostering a culture of growth, equality, and sustainability for all.”

He noted that 40% of Lidl’s workforce is made up of women, while the company has achieved the Equality Mark from the National Commission for the Promotion of Equality and earned Top Employer certification for the seventh consecutive year. Lidl has also invested over 11,500 hours in employee training in 2025, underscoring its commitment to long-term career development.

A Market And Renewed Motivation

Lidl Malta’s impact extends well beyond retail. The company invested around €20 million in local products during the last fiscal year and has expanded its core assortment to include Maltese fruit and vegetables for the first time — sourced directly from local farmers. The initiative began in February 2025 with produce like tomatoes, onions, carrots and cauliflower, and aims to rotate items seasonally to ensure freshness while strengthening the agricultural supply chain.

“This collaboration has given our farmers not only a stable market, but also motivation,” said Malcolm Borg, President of Għaqda Bdiewa Attivi. “Lidl’s confidence in local produce has sparked a renewal of professionalism within the sector. Farmers realise that to sustain such partnerships, we must focus on logistics, shelf-life, and quality assurance — and they are rising to that expectation.”

Beyond economic and employment growth, Lidl continues to reinforce its social impact through sustainability initiatives. Its “Feed It Back” programme donates surplus food to NGOs including the Malta Food Bank Foundation, Caritas and Id-Dar tal-Providenza. Since launching, it has redistributed 50 tonnes of food — the equivalent of 160,000 meals — and was recognised with the European Week for Waste Reduction Award in 2024 for its “Food Waste Reduction” initiative.

“Behind every store, every hub, and every product is a dedicated team that believes in doing business responsibly,” said Micallef. “Lidl Malta will continue to grow, invest, and contribute to the sustainable development of the Maltese islands for many years to come.”

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