HSBC Bank Malta has launched its 2026 Start of Year Campaign, introducing a coordinated set of offers across wealth management, personal lending and insurance aimed at delivering added value to customers during the first months of the year.

Running until 30 April 2026, the campaign is designed to support customers’ financial planning and protection needs while reinforcing the bank’s relationship-led approach to retail and wealth banking.

A central feature of the campaign is a 0% initial fee offer on all mutual fund investments made through HSBC’s Accredited Financial Advisors and Premier Relationship Managers. Available until the end of April, the offer provides customers with a cost-effective entry point into professionally managed funds, with no exit fees and access to personalised financial planning support.

The wealth proposition is being promoted through a dedicated advertising rollout featuring HSBC Malta’s own wealth advisors, alongside targeted digital activity. The campaign is also supported by four tailored email initiatives focusing on specific solutions, including pensions, regular premium products and Key 5 Critical Illness Protection.

On the lending side, HSBC Malta is offering discounted interest rates across its full range of personal loan products. Depending on the loan purpose and customer segment, rates are reduced by up to 1.75%, with the most competitive options starting from 3.25% for loans linked to energy-efficient home improvements and electric or plug-in hybrid vehicles.

The bank has also highlighted what it describes as one of its most competitive mortgage offers in recent years, supported by fast turnaround times and specialist assistance, as part of its continued focus on helping customers invest in property.

To complement its home lending proposition, HSBC Malta is also offering a cashback incentive on new Home Loan Buildings Insurance policies issued up to the end of April. Under the promotion, customers receive 15% of the first annual premium back as a one-time cashback, adding further value to the bank’s mortgage offering.

Muriel Rutland, Head of International Wealth and Premier Banking at HSBC Bank Malta, said the campaign reflects the bank’s ongoing focus on supporting customers in a practical and responsible way, while strengthening long-term relationships.

Beyond the headline offers, HSBC Malta said it will continue its year-round engagement with customers through tailored communication and educational content, including fraud awareness and needs-based financial guidance, as part of a broader effort to support customers throughout every stage of their financial journey.