Maltese ride-hailing platform provider eCabs Technologies has officially entered the UK market through a partnership with Like a Ride, a new Bristol-based operator focused on community-driven transport.

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The move marks the sixth European market for eCabs Technologies, whose platform now powers operations in Malta, Greece, Romania, Germany, and the UK.

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The Bristol launch comes on the heels of an €18 million technology development programme, one of the largest ever by a Maltese tech firm. The result is a fully-fledged ride-hailing SaaS platform designed to help local operators compete with global players through scalable, regulation-friendly tech.

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“This is a defining moment for us,” said eCabs Technologies CEO Matthew Bezzina. “To see our platform enable an operator like Like a Ride — one that reflects values of fairness, inclusion, and innovation — is exactly what we set out to do.”

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Bristol, home to around 500,000 people and a strong student and tourism economy, is the second-largest city in southern England after London. Like a Ride aims to serve 100,000 riders annually with a network of 500 drivers completing up to 3,000 rides daily within the next three to five years.

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The company’s founder, Mircea Aron, brings deep experience in the UK ride-hailing space and sees eCabs as the ideal tech partner. “With seamless routing, secure payments, and real-time insights, we’re raising the bar for local transport,” he said.

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eCabs Technologies’ platform includes integrations with global tools like Google Fleet Engine for real-time ETAs, Adyen for compliant payments, and MoEngage and Talon.One for engagement and loyalty. It also provides analytics and performance tools via Power BI and Adjust.

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The company describes its offer as more than just software — it’s a full mobility operating system built for modern operators in a fast-changing regulatory and competitive landscape.

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