Creative tech firm 9H has appointed Mauro Pirrone as its new Chief of AI, launching a dedicated division focused on building safe, scalable, and explainable AI systems designed to solve real business challenges.

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The move signals a strategic shift for the Malta-based company, which is positioning itself at the forefront of a new phase in artificial intelligence—one that moves beyond experimentation and hype toward execution and business value.

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Rather than relying on off-the-shelf tools, 9H’s new AI division will develop compound AI agents—intelligent, interconnected systems capable of forecasting, planning, adapting, and automating key business processes.

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Pirrone, who previously co-founded UMNAI and served as its Chief Software Architect, brings a strong track record in neuro-symbolic and explainable AI. His work at UMNAI led to more than 20 co-invented patents and earned international recognition, including the WIPO IP Award for Technological Innovation and a spot in the EIC Scaling Club.

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“AI is moving fast, which means business needs are moving faster,” said Pirrone. “At 9H, we’re not just deploying algorithms—we’re building intelligent agents that help businesses scale, simplify, and stay ahead.”

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9H CEO Benji Borg said Pirrone’s appointment marks a new chapter for the company, as it aims to help mid-sized and growth-stage businesses harness AI in practical, results-driven ways. “We’re building intelligent systems that aren’t just technically powerful, but business ready,” Borg said. “This is about moving beyond the AI buzz and focusing on what really matters: results.”

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With the new division in place, 9H says it will partner closely with clients to design tailored AI strategies that directly support operational efficiency, growth, and adaptability in today’s fast-moving markets.

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