Entrepreneur and founder Izzy Hyzler has made a pointed case against competitive thinking between women in business, arguing that what often masquerades as ambition is, in reality, scarcity thinking dressed up as strategy.
Writing on LinkedIn, Hyzler described the familiar instinct that surfaces when another woman in the same space achieves something significant: the reflexive sense that one person’s gain somehow reduces another’s chances. Her argument runs in the opposite direction. A visible win for one woman in business does not shrink the opportunity for others. It builds the evidence base. It makes it incrementally easier for the next woman to be taken seriously walking into the same room.
The post draws a deliberate distinction between the narrative women are often handed and the one Hyzler says she chooses to act on. Rather than treating peers as rivals, her practice is to message founders whose work she admires, refer clients to competitors when they are plainly a better fit, and champion other women publicly rather than only where no one is watching. The underlying logic is straightforward: she would rather be remembered for who she helped than who she outpaced.
It is a position that attracted warm recognition in the comments, with several connections noting that Hyzler’s behaviour in practice matches the case she makes on the page. One described her as someone who consistently celebrates others rather than simply writing about it.
The post closes with a direct prompt to her network, asking followers to name a woman in business they have actively supported this year rather than competed with. The responses reflected both agreement with the principle and, in several cases, gratitude directed at Hyzler herself.
The broader point she is making is less about individual generosity and more about collective logic. If the assumption of scarcity shapes how women relate to one another professionally, it functions as a structural brake, one that no external force needs to apply because it is already internalised. The counter-move, as Hyzler frames it, is equally structural: show up, refer, amplify, repeat. There is room, she writes. There always has been.
