Premier Capital plc, the developmental licensee for McDonald’s in six European markets, including Malta reported a post-tax profit of €50 million for the year ended 31 December 2024—outperforming its mid-year forecast of €44 million, the company said in an announcement today.

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The Malta-based group, which operates McDonald’s restaurants in Estonia, Greece, Latvia, Lithuania, Malta, and Romania, served more than 90 million customers last year. The growth was powered by the opening of 11 new restaurants, expanding its footprint to 193 outlets across the region.

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Total revenue for 2024 reached €714 million, with EBITDA coming in at €103 million. Romania remained the group’s primary growth engine, accounting for 56% of total revenues and delivering a 15% year-on-year increase. Malta and Latvia followed with growth rates of 7.7% and 7.2% respectively.

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Premier Capital also invested €39 million in capital expenditure during the year, funding new restaurant openings, refurbishments, and a series of infrastructure and sustainability upgrades. These included renewable energy initiatives and the introduction of more energy-efficient kitchen equipment aimed at reducing the group’s environmental impact.

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The group now employs over 11,000 people across its six markets. The board said its performance reflects both strong customer demand and continued investment in innovation, technology, and long-term sustainability.