CNBC has signed a multi-year partnership with Kalshi, marking the second major US news network in weeks to integrate real-time prediction market data into its programming, following CNN’s recently announced deal with the platform.

Starting in 2026, CNBC will broadcast Kalshi’s live market odds on its on-screen ticker during shows including Squawk Box and Fast Money. The collaboration positions prediction markets — where users trade on outcomes in politics, economics, and major events — as a new mainstream forecasting tool within business journalism.

CNBC President KC Sullivan said prediction markets are becoming integral to how investors interpret risk and anticipate major developments. He described Kalshi’s data as “a powerful complement” to the network’s financial reporting, giving viewers not just analysis but a real-time snapshot of market-priced expectations.

The partnership will also include a dedicated CNBC page on Kalshi’s platform highlighting markets the network considers newsworthy. For Kalshi, the deal comes amid rapid expansion: the company recently raised $1 billion, lifting its valuation to $11 billion, and secured its first major TV partnership with CNN shortly before the CNBC agreement.

The move underscores a broader shift in financial media as networks seek interactive, data-driven ways to help audiences understand uncertainty, especially around elections, inflation releases, economic indicators and geopolitical events.

But not all regulators are enthusiastic. The Michigan Gaming Control Board has voiced strong scepticism about prediction markets, arguing they resemble unregulated wagering and fall outside its jurisdiction. Prediction markets are regulated at the federal level by the Commodity Futures Trading Commission, leaving states limited recourse despite growing concerns.

Kalshi, however, is no stranger to legal battles. The company is currently suing the New York Gaming Commission in federal court and has repeatedly defended the legality of its contracts, insisting prediction markets serve an economic and informational purpose rather than a gambling one.

Despite the regulatory noise, the CNBC deal cements Kalshi’s arrival as a major force in financial forecasting. When the new ticker goes live next year, CNBC will become the first major business network to show real-time prediction prices alongside stock and commodity data — signalling that prediction markets are no longer peripheral, but part of the core financial conversation.