greatt Company Limited started its business by creating events that showcased local talent and invested time and invested money to deliver top-notch, quality events that could compete with any ‘foreign-based’ event. This meant that the company tried, and managed to give the best possible experience to the local market by using local talent at a premium which was affordable to all. This idea soon spun into the development of TV productions that would mirror this mantra. Fast forward five years, the company owns the local rights for X Factor, Got Talent, Shark Tank, The Voice Kids and MasterChef. The company also promoted the local events for Sam Ryder, and Robbie Williams and will also organise and promote the Ed Sheeran in concert in June 2024.

The company also owns its own camera-set-up company, Twenty-One 60, its own marketing and digital agency, called Sour Punch, its own media agency called Space Studios as well as its own Media Buying agency called Media Hut.